About Us



At Road2College, we are dedicated to providing trustworthy information, education and an independent voice to help parents and students navigate the world of college admissions and financing.  

We were started by parents for parents to support families in understanding the ins and outs of helping their children be academically, socially, emotionally, and financially prepared to apply for college. 

We believe a parent’s role in supporting their child in the college admissions process is to be informed about the process, provide advise (without dictating), help seek outside help when necessary, and be a sounding board to diffuse anxieties and tensions created by the process.


As parents, it’s never too early to start.

The earlier you start, the more you’ll be able to learn and absorb. Our goal is for parents to be educated and prepared when the time comes for students to make important financial and academic decisions. Our site is organized by different phases of the process: Plan, Finance, Apply, Survive. Our content is part originally written articles and part reposts from expert professionals we admire. Sign up for our weekly newsletter to receive our latest information in your mailbox.


Debbie Schwartz (Founder)

DKS-Profile-Photo-150x150I’ve been a parent through the college admissions process once, and have two more times to look forward to (ha!). I’ve also supported friends and relatives through the complex maze of understanding college admissions and financing and how best to support and guide their own students.

As a marketing executive in financial services, I spent many years working to educate consumers on different stages of their financial life and communicate complex financial products in more consumer friendly language. I learned that most consumers search for help when it’s too late. 

A few years ago, after working with a national bank to better market student loans, I realized what an overwhelming, complicated process college planning and financing had become. Working with other parents, Road2College was born, but with a mission of not just being like other college planning newsletters – we don’t wait till parents find us, we work on finding parents before they realize they need us. 

In addition to founding Road2College, I am a mother of 3, an avid tennis player, a lover (and cook) of healthy foods, and a long time volunteer in my kids schools, my synagogue, and breast cancer related organizations. For more information, check out my LinkedIn profile. 

  1. I really like what you do. Cool website. Just gave a LIKE to your FB page.

    Do you specialize MORE in the financial than in the admissions process?


    Paul Hemphill

  2. Debbie,
    Thank you in advance for being our guest on #CampusChat on May 13, 2015. I’ll be hosting that night and I’m really looking forward to learning more about financing a college education from you. Parents need you!
    – Kelly Queijo

  3. Hello,

    My name is Faique Moqeet and I’m a senior at Northwestern University working on a start up backed by the University. We’re working on a creating a website for high school students that connects them with scholarships based on their profiles. However, we are not a scholarship engine but rather are creating high quality content around the scholarships. I was wondering if Road2College has an API or is willing to form some sort of partnership. Would love to have a conversation on seeing if there is any room for collaboration.

    Looking forward to hearing back.

    Faique Moqeet


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