We're a multi-channel brand that empowers families to find the right college at the right price. Our offerings include insightful tools and data, well-researched articles, live classes and coaching, and a community of engaged parents facing the same impactful decisions.
Want to Reach Parents?
Our Audience is Engaged and Active.
- California
- New York
- Texas
- New Jersey
- Illinois
- Pennsylvania
- Massachusetts
- Florida
- Virginia
- North Carolina
- In High School 35%
- In College 44%
- Post College 5%
- Mixed Grades 15%
- Professionals 1%
Parents Weigh In:
Who Makes the College Decision?
I never planned to be a helicopter parent. But h*ll would have frozen over before I Ieft a decision worth over $100K of MY money in the hands of a 17-year-old!
If they could truly borrow money only in their name, then I could understand. But it’s a family obligation and decision. The FAFSA, the CSS and any loans are on the parents. Sure, let them drive the bus, but you have to be a willing passenger to make sure it’s not an insane ride for all.
What Parents are Concerned About:
- What are the best ways to save for college?
- How much student debt is too much?
- How do I know if my student will graduate in four years and get a job?
- Does my student need to go to a name brand school to succeed?
- What are money management tips I should teach my child?
- What’s the best way to build up credit when you go to college?
- Do I still need life insurance when my student goes to college?
- What extracurricular activities should my high school student participate in so they get into college?
- How important are college admissions essays to getting accepted?
Events
Registration ranges from 200 to over 2,000 people.
Anywhere from 30-50% of these registrants attend live, the rest watch the recording.
What Families Need to Know About Paying for College
Money Management Skills for Young Adults
Newsletters and Emails
Our weekly and specialty newsletters highlight timely articles, events,
community voices, services, and products.
Content
Is Admitted Students Day Worth It? What Parents Say After Attending
March 4, 2026 | Road2College
Once college acceptance letters arrive, many schools invite admitted students to a special event—often called Admitted Students Day or Accepted…
Why We Stopped Chasing Merit Scholarships—and Focused on “Meets Full Need” Colleges Instead
February 25, 2026 | Road2College
This story was first published in our Paying for College 101 Facebook community. It’s been edited for clarity and flow. I’m…
Top U.S. Engineering Schools by Academics, Aid and Value (2026)
February 23, 2026 | Road2College
Choosing the right engineering school can feel overwhelming. You want a program that’s strong in academics, gives you good financial…
If I Could Do It Over: Hard-Won College Planning Advice From Parents Who’ve Been There
February 23, 2026 | Debbie Schwartz
When it comes to college planning, hindsight really is 20/20. I went back to the parents in Paying for College…
We Had Triplets — and Paid $0 in Tuition. Here’s How
February 12, 2026 | Nick Gerace
This story was first published in our Paying for College 101 Facebook community. It’s been edited for clarity and flow. If…
How I Found a College My Daughter Loved—and We Could Actually Afford
January 16, 2026 | Road2College
This story was first published in our Paying for College 101 Facebook community. It’s been edited for clarity and flow. I’m…
To scroll through our stories, click HERE
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