We're a multi-channel brand that empowers families to find the right college at the right price. Our offerings include insightful tools and data, well-researched articles, live classes and coaching, and a community of engaged parents facing the same impactful decisions.
Want to Reach Parents?
Our Audience is Engaged and Active.
- California
- New York
- Texas
- New Jersey
- Illinois
- Pennsylvania
- Massachusetts
- Florida
- Virginia
- North Carolina
- In High School 35%
- In College 44%
- Post College 5%
- Mixed Grades 15%
- Professionals 1%
Parents Weigh In:
Who Makes the College Decision?
I never planned to be a helicopter parent. But h*ll would have frozen over before I Ieft a decision worth over $100K of MY money in the hands of a 17-year-old!
If they could truly borrow money only in their name, then I could understand. But it’s a family obligation and decision. The FAFSA, the CSS and any loans are on the parents. Sure, let them drive the bus, but you have to be a willing passenger to make sure it’s not an insane ride for all.
What Parents are Concerned About:
- What are the best ways to save for college?
- How much student debt is too much?
- How do I know if my student will graduate in four years and get a job?
- Does my student need to go to a name brand school to succeed?
- What are money management tips I should teach my child?
- What’s the best way to build up credit when you go to college?
- Do I still need life insurance when my student goes to college?
- What extracurricular activities should my high school student participate in so they get into college?
- How important are college admissions essays to getting accepted?
Events
Registration ranges from 200 to over 2,000 people.
Anywhere from 30-50% of these registrants attend live, the rest watch the recording.
What Families Need to Know About Paying for College
Money Management Skills for Young Adults
Newsletters and Emails
Our weekly and specialty newsletters highlight timely articles, events,
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Content
How I Found a College My Daughter Loved—and We Could Actually Afford
January 16, 2026 | Road2College
This story was first published in our Paying for College 101 Facebook community. It’s been edited for clarity and flow. I’m…
Should AI Factor Into Choosing a College Major?
January 16, 2026 | Road2College
Artificial intelligence (AI) isn’t just reshaping technology; it’s reshaping the job market, the classroom, and the very skills employers value….
How We’ve Afforded College for 5 (Out of 6) Kids — Without Parent Loans
January 14, 2026 | Sabrina Malone
Family photo courtesy of Sabrina Malone Editor’s Note: This originally appeared as a post in our private Facebook group, Paying…
Colleges Offering Free Tuition Based on Family Income (Updated for 2026)
January 4, 2026 | Road2College
The cost of college has made financial aid a lifeline for most families. But traditional aid packages can be hard…
Achieving a Good Score on the SAT: How the Test Works and Tips for Success
January 1, 2026 | Melissa Batai
The SAT, or Scholastic Aptitude Test, is a standardized test administered by the College Board. U.S. colleges widely use it…
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