We're a trusted leader in B2C college admissions and paying for college information and services.

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3.4M

Want to Reach Parents?
Our Audience is Engaged and Active.

Parents : 98% Students : 2%
Website : (Male: 37% Female: 63%)
Facebook : (Male: 10% Female: 90%)
Average Age : 45-54 yrs old
Top 10 Locations

  • California
  • New York
  • Texas
  • New Jersey
  • Illinois
  • Pennsylvania
  • Massachusetts
  • Florida
  • Virginia
  • North Carolina

Composition of Parent Email Addresses

  • In High School 35%
  • In College 44%
  • Post College 5%
  • Mixed Grades 15%
  • Professionals 1%

Parents Weigh In:
Who Makes the College Decision?

I never planned to be a helicopter parent. But h*ll would have frozen over before I Ieft a decision worth over $100K of MY money in the hands of a 17-year-old!

— Sabrina M.

If they could truly borrow money only in their name, then I could understand. But it’s a family obligation and decision. The FAFSA, the CSS and any loans are on the parents. Sure, let them drive the bus, but you have to be a willing passenger to make sure it’s not an insane ride for all.

— Jodi S.

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What Parents are Concerned About:

  • What are the best ways to save for college?
  • How much student debt is too much?
  • How do I know if my student will graduate in four years and get a job?
  • Does my student need to go to a name brand school to succeed?
  • What are money management tips I should teach my child?
  • What’s the best way to build up credit when you go to college?
  • Do I still need life insurance when my student goes to college?
  • What extracurricular activities should my high school student participate in so they get into college?
  • How important are college admissions essays to getting accepted?

Events

We host online events via Zoom and stream them live to Facebook. Our guests are all experts in their fields and together we help educate and support families on the admissions and paying for college journey.

Registration ranges from 200 to over 2,000 people.
Anywhere from 30-50% of these registrants attend live, the rest watch the recording.

What Families Need to Know About Paying for College

Money Management Skills for Young Adults

Newsletters and Emails

Our weekly and specialty newsletters highlight timely articles, events,
community voices, services, and products.

Content

We focus on stories that help families navigate college admissions so they can find the right college at a price they can afford. Readers can search by grade, stage, and topic.

Dear Roadie: Should We Reveal That My Daughter Has Autism, Anxiety, and Depression?

June 14, 2024 | Road2College

Dear Roadie, Is it okay to tell a college or university that my daughter has autism? She was accepted at…

College Application Resume Guide and Example

June 14, 2024 | Nancy L. Wolf

High school seniors, put one more item on your to-do list. It’s time to prepare a college application resume. This…

Dear Roadie: My Daughter Keeps Failing Classes. Should I Keep Paying for Them?

June 7, 2024 | Road2College

Dear Roadie,  My husband and I do not qualify for anything through FAFSA. We always said we would pay for…

An Expert Discusses How Student Loans Work

June 7, 2024 | Road2College

Having to learn about the Basics of the Student Loans at the point during the college admissions process when every…

The Best Colleges for Merit Aid

June 7, 2024 | Suzanne Shaffer

For many families ineligible for need-based financial aid, figuring out whether a college is affordable means researching whether it offers…

6 Types of Insurance for College Students and How to Save on Them

June 17, 2024 | Road2College

Students have multiple insurance options when they head off college. Most have health insurance, but many families may not be…

To scroll through our stories, click HERE

Downloads

We’ve got it down! Our easy-to-use timelines and tips help simplify the admissions and paying for college journey.

Social Media Amplification

We help partners reach our social media audience directly,
via sponsored posts and targeting.