We're a multi-channel brand that empowers families to find the right college at the right price. Our offerings include insightful tools and data, well-researched articles, live classes and coaching, and a community of engaged parents facing the same impactful decisions.
Want to Reach Parents?
Our Audience is Engaged and Active.
- California
- New York
- Texas
- New Jersey
- Illinois
- Pennsylvania
- Massachusetts
- Florida
- Virginia
- North Carolina
- In High School 35%
- In College 44%
- Post College 5%
- Mixed Grades 15%
- Professionals 1%
Parents Weigh In:
Who Makes the College Decision?
I never planned to be a helicopter parent. But h*ll would have frozen over before I Ieft a decision worth over $100K of MY money in the hands of a 17-year-old!
If they could truly borrow money only in their name, then I could understand. But it’s a family obligation and decision. The FAFSA, the CSS and any loans are on the parents. Sure, let them drive the bus, but you have to be a willing passenger to make sure it’s not an insane ride for all.
What Parents are Concerned About:
- What are the best ways to save for college?
- How much student debt is too much?
- How do I know if my student will graduate in four years and get a job?
- Does my student need to go to a name brand school to succeed?
- What are money management tips I should teach my child?
- What’s the best way to build up credit when you go to college?
- Do I still need life insurance when my student goes to college?
- What extracurricular activities should my high school student participate in so they get into college?
- How important are college admissions essays to getting accepted?
Events
Registration ranges from 200 to over 2,000 people.
Anywhere from 30-50% of these registrants attend live, the rest watch the recording.
What Families Need to Know About Paying for College
Money Management Skills for Young Adults
Newsletters and Emails
Our weekly and specialty newsletters highlight timely articles, events,
community voices, services, and products.
Content
We Applied to 24 BFA Acting Programs. Here’s Everything We Spent, Every School We Tried, and What We’d Do Differently
May 8, 2026 | Debbie Schwartz
One Massachusetts mom in our Paying for College 101 Facebook group shared an inside look at what it really takes…
A Parent’s Year-by-Year Guide to College Planning (Middle School to Senior Year)
April 30, 2026 | Road2College
This story was first published in our Paying for College 101 Facebook community. It’s been edited for clarity and flow. My third—and…
How to Find a College Where Your Student Will Thrive
April 18, 2026 | Road2College
One of the biggest misconceptions in the college search is that there’s a single “best” type of college. But talk…
Want Lower College Costs? Start in the Midwest (66 Great Options)
April 18, 2026 | V. Peter Pitts, MA
Many people in the Paying for College 101 Facebook group are from the East and West coasts of the United…
Best U.S. Aviation Schools: Quality, Affordability, and Overall Value
May 12, 2026 | John Schlander
This is a guide to top U.S. aviation bachelor’s programs, ranked for overall quality and credibility, then compared on costs,…
Parent PLUS Loan Limits: What Every Family Needs to Know
May 27, 2026 | Debbie Schwartz
Parent PLUS loans now have annual and lifetime borrowing caps for new borrowers. If your family has relied on Parent…
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