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We're a multi-channel brand that empowers families to find the right college at the right price. Our offerings include insightful tools and data, well-researched articles, live classes and coaching, and a community of engaged parents facing the same impactful decisions.

Email Subscribers
280K
FB Group Members
260K
Annual Page Views
3.4M

Want to Reach Parents?
Our Audience is Engaged and Active.

Parents : 98% Students : 2%
Website : (Male: 37% Female: 63%)
Facebook : (Male: 10% Female: 90%)
Average Age : 45-54 yrs old
Top 10 Locations

  • California
  • New York
  • Texas
  • New Jersey
  • Illinois
  • Pennsylvania
  • Massachusetts
  • Florida
  • Virginia
  • North Carolina

Composition of Parent Email Addresses

  • In High School 35%
  • In College 44%
  • Post College 5%
  • Mixed Grades 15%
  • Professionals 1%

Parents Weigh In:
Who Makes the College Decision?

I never planned to be a helicopter parent. But h*ll would have frozen over before I Ieft a decision worth over $100K of MY money in the hands of a 17-year-old!

— Sabrina M.

If they could truly borrow money only in their name, then I could understand. But it’s a family obligation and decision. The FAFSA, the CSS and any loans are on the parents. Sure, let them drive the bus, but you have to be a willing passenger to make sure it’s not an insane ride for all.

— Jodi S.

As Seen in:
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What Parents are Concerned About:

  • What are the best ways to save for college?
  • How much student debt is too much?
  • How do I know if my student will graduate in four years and get a job?
  • Does my student need to go to a name brand school to succeed?
  • What are money management tips I should teach my child?
  • What’s the best way to build up credit when you go to college?
  • Do I still need life insurance when my student goes to college?
  • What extracurricular activities should my high school student participate in so they get into college?
  • How important are college admissions essays to getting accepted?

Events

We host online events via Zoom and stream them live to Facebook. Our guests are all experts in their fields and together we help educate and support families on the admissions and paying for college journey.

Registration ranges from 200 to over 2,000 people.
Anywhere from 30-50% of these registrants attend live, the rest watch the recording.

What Families Need to Know About Paying for College

Money Management Skills for Young Adults

Newsletters and Emails

Our weekly and specialty newsletters highlight timely articles, events,
community voices, services, and products.

Content

We focus on stories that help families navigate college admissions so they can find the right college at a price they can afford. Readers can search by grade, stage, and topic.

Dear Roadie: Should Our Daughter Pick Merit Aid Over Dream School Debt?

February 13, 2025 | Road2College

Dear Roadie, My husband and I think our daughter should only apply to top colleges that award lots of merit,…

Tips for Financial Aid Appeals

February 13, 2025 | Suzanne Shaffer

What do you do if the financial aid a college offers your student is not enough to attend that college?…

30 Reasons to Choose a Small College: Personalized Education, Stronger Connections

February 13, 2025 | V. Peter Pitts, MA

Editor’s Note: This originally appeared as a post in our private Facebook group, Paying for College 101. Retired admissions director…

Dear Roadie: My Husband Insists Our Daughter Attend an Ivy

January 30, 2025 | Road2College

Dear Roadie, My husband insists that our daughter apply to an Ivy League school or at least a public or…

Dear Roadie: Is It Better To Be A Big Fish In A Small Pond Or In The Top 25% Of A College Applicant Pool?

January 23, 2025 | Road2College

Dear Roadie, My daughter and I are debating what’s more important when it comes to college applications. I think it’s…

To scroll through our stories, click HERE

Downloads

We’ve got it down! Our easy-to-use timelines and tips help simplify the admissions and paying for college journey.

Social Media Amplification

We help partners reach our social media audience directly,
via sponsored posts and targeting.