
We're a multi-channel brand that empowers families to find the right college at the right price. Our offerings include insightful tools and data, well-researched articles, live classes and coaching, and a community of engaged parents facing the same impactful decisions.



Want to Reach Parents?
Our Audience is Engaged and Active.
- California
- New York
- Texas
- New Jersey
- Illinois
- Pennsylvania
- Massachusetts
- Florida
- Virginia
- North Carolina
- In High School 35%
- In College 44%
- Post College 5%
- Mixed Grades 15%
- Professionals 1%
Parents Weigh In:
Who Makes the College Decision?
I never planned to be a helicopter parent. But h*ll would have frozen over before I Ieft a decision worth over $100K of MY money in the hands of a 17-year-old!
— Sabrina M.
If they could truly borrow money only in their name, then I could understand. But it’s a family obligation and decision. The FAFSA, the CSS and any loans are on the parents. Sure, let them drive the bus, but you have to be a willing passenger to make sure it’s not an insane ride for all.
— Jodi S.
What Parents are Concerned About:
- What are the best ways to save for college?
- How much student debt is too much?
- How do I know if my student will graduate in four years and get a job?
- Does my student need to go to a name brand school to succeed?
- What are money management tips I should teach my child?
- What’s the best way to build up credit when you go to college?
- Do I still need life insurance when my student goes to college?
- What extracurricular activities should my high school student participate in so they get into college?
- How important are college admissions essays to getting accepted?
Events
Registration ranges from 200 to over 2,000 people.
Anywhere from 30-50% of these registrants attend live, the rest watch the recording.
What Families Need to Know About Paying for College
Money Management Skills for Young Adults
Content
Dear Roadie: Should Our Daughter Pick Merit Aid Over Dream School Debt?
February 13, 2025 | Road2College
Dear Roadie, My husband and I think our daughter should only apply to top colleges that award lots of merit,…
Tips for Financial Aid Appeals
February 13, 2025 | Suzanne Shaffer
What do you do if the financial aid a college offers your student is not enough to attend that college?…
30 Reasons to Choose a Small College: Personalized Education, Stronger Connections
February 13, 2025 | V. Peter Pitts, MA
Editor’s Note: This originally appeared as a post in our private Facebook group, Paying for College 101. Retired admissions director…
Dear Roadie: My Husband Insists Our Daughter Attend an Ivy
January 30, 2025 | Road2College
Dear Roadie, My husband insists that our daughter apply to an Ivy League school or at least a public or…
Dear Roadie: Is It Better To Be A Big Fish In A Small Pond Or In The Top 25% Of A College Applicant Pool?
January 23, 2025 | Road2College
Dear Roadie, My daughter and I are debating what’s more important when it comes to college applications. I think it’s…
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