We're a trusted leader in B2C college admissions and paying for college information and services.

Email Subscribers
200K
FB Group Members
190K
Annual Page Views
3.4M

Want to Reach Parents?
Our Audience is Engaged and Active.

Parents : 98% Students : 2%
Website : (Male: 37% Female: 63%)
Facebook : (Male: 10% Female: 90%)
Average Age : 45-54 yrs old
Top 10 Locations

  • California
  • New York
  • Texas
  • New Jersey
  • Illinois
  • Pennsylvania
  • Massachusetts
  • Florida
  • Virginia
  • North Carolina

Composition of Parent Email Addresses

  • In High School 35%
  • In College 44%
  • Post College 5%
  • Mixed Grades 15%
  • Professionals 1%

Parents Weigh In:
Who Makes the College Decision?

I never planned to be a helicopter parent. But h*ll would have frozen over before I Ieft a decision worth over $100K of MY money in the hands of a 17-year-old!

— Sabrina M.

If they could truly borrow money only in their name, then I could understand. But it’s a family obligation and decision. The FAFSA, the CSS and any loans are on the parents. Sure, let them drive the bus, but you have to be a willing passenger to make sure it’s not an insane ride for all.

— Jodi S.

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What Parents are Concerned About:

  • What are the best ways to save for college?
  • How much student debt is too much?
  • How do I know if my student will graduate in four years and get a job?
  • Does my student need to go to a name brand school to succeed?
  • What are money management tips I should teach my child?
  • What’s the best way to build up credit when you go to college?
  • Do I still need life insurance when my student goes to college?
  • What extracurricular activities should my high school student participate in so they get into college?
  • How important are college admissions essays to getting accepted?

Events

We host online events via Zoom and stream them live to Facebook. Our guests are all experts in their fields and together we help educate and support families on the admissions and paying for college journey.

Registration ranges from 200 to over 2,000 people.
Anywhere from 30-50% of these registrants attend live, the rest watch the recording.

What Families Need to Know About Paying for College

Money Management Skills for Young Adults

Newsletters and Emails

Our weekly and specialty newsletters highlight timely articles, events,
community voices, services, and products.

Content

We focus on stories that help families navigate college admissions so they can find the right college at a price they can afford. Readers can search by grade, stage, and topic.

6 Ways This High School Counselor Says You Can Best Help Your Student

February 16, 2024 | Road2College

When a high school counselor begins with, “Let me be real frank with some of you,” you know you’re about…

“Help! My College Freshman Wants To Transfer But She Has A Scholarship”

February 9, 2024 | Road2College

Recently a mom in our Paying for College 101 Facebook Group, Christine, shared the following quandary about her daughter who…

Parent Plus Student Loan Guide: How They Work, How to Get Them

February 16, 2024 | Debbie Schwartz

Nearly 4 million U.S. parents have $111 billion in Parent PLUS loans to help their kids pay for college. That…

CSS Profile Guide: How to Fill Out, When, and How to Submit

February 16, 2024 | Melissa T. Shultz

Each year, the CSS Profile unlocks over $10 billion in non-federal aid for students, complementing the FAFSA in securing crucial…

“My Daughter Wouldn’t Take No For An Answer, And It Turned Out To Be The Best Decision”

February 9, 2024 | Road2College

We recently shared a story on our Facebook page about what to do when your student is set on attending…

The Most Common College Application Mistakes to Avoid

February 22, 2024 | Ana Pelayo Connery

If you could avoid the biggest mistake that most parents and students make when applying to college, would you?  We…

To scroll through our stories, click HERE

Downloads

We’ve got it down! Our easy-to-use timelines and tips help simplify the admissions and paying for college journey.

Social Media Amplification

We help partners reach our social media audience directly,
via sponsored posts and targeting.