Partnership Opportunities
We’re a multi-channel brand that empowers families to find the right college at the right price. Our offerings include insightful tools and data, well-researched articles, live classes and coaching, and a community of engaged parents facing the same impactful decisions.
280K
Email Subscribers
260K
FB Group Members
3.4M
Annual Page Views
Want to Reach Parents? Our Audience is Engaged and Active.
98%
Parents · Students 2%
63%
Website — Female (Male 37%)
90%
Facebook — Female (Male 10%)
45-54
Average Age (yrs old)
Top 10 Locations
- California
- New York
- Texas
- New Jersey
- Illinois
- Pennsylvania
- Massachusetts
- Florida
- Virginia
- North Carolina
Composition of Parent Email Addresses
- In College — 44%
- In High School — 35%
- Mixed Grades — 15%
- Post College — 5%
- Professionals — 1%
Parents Weigh In: Who Makes the College Decision?
I never planned to be a helicopter parent. But h*ll would have frozen over before I left a decision worth over $100K of MY money in the hands of a 17-year-old!
— Sabrina M.
If they could truly borrow money only in their name, then I could understand. But it’s a family obligation and decision. The FAFSA, the CSS and any loans are on the parents. Sure, let them drive the bus, but you have to be a willing passenger to make sure it’s not an insane ride for all.
— Jodi S.
As Seen In
What Parents are Concerned About:
- What are the best ways to save for college?
- How much student debt is too much?
- How do I know if my student will graduate in four years and get a job?
- Does my student need to go to a name brand school to succeed?
- What are money management tips I should teach my child?
- What’s the best way to build up credit when you go to college?
- Do I still need life insurance when my student goes to college?
- What extracurricular activities should my high school student participate in so they get into college?
- How important are college admissions essays to getting accepted?
Let’s Work Together
Events
We host online events via Zoom and stream them live to Facebook. Our guests are all experts in their fields and together we help educate and support families on the admissions and paying for college journey.
- Registration ranges from 200 to over 2,000 people.
- Anywhere from 30-50% of these registrants attend live, the rest watch the recording.
- Past events: What Families Need to Know About Paying for College; Money Management Skills for Young Adults
Newsletters and Emails
Our weekly and specialty newsletters highlight timely articles, events, community voices, services, and products.
Content
We focus on stories that help families navigate college admissions so they can find the right college at a price they can afford. Readers can search by grade, stage, and topic.
- 2027-28 FAFSA Guide: How to Complete the Form and Maximize Financial Aid
The 2027–28 FAFSA is open now, with real-time results and text-message invites. This guide covers what’s new, how to fill… - Best Undergraduate Business Schools by Earnings, Value, and Aid
Choosing the right undergraduate business school can be a game-changer for your future career. This article ranks the top U.S…. - Best College Search and Comparison Tools for Academics, Cost, and Aid Offers
Looking for the best college search and comparison tools? Here are the sites that families use to compare colleges on… - Common App Guide 2026–27: How It Works, Each Section, and How to Stand Out
By Debbie Schwartz, founder of Road2College The Common App lets students apply to up to 20 colleges with one application…. - Common App Mistakes to Avoid: A Section-by-Section Guide for 2026–27
By Debbie Schwartz, founder of Road2College Many Common App mistakes are small and fixable, from essays hidden in college-specific questions… - Top 30 Colleges With the Best Merit Scholarships
If you’re a family that won’t qualify for need-based aid, it’s time to start looking for colleges with the best…
To scroll through our stories, click HERE
Downloads
We’ve got it down! Our easy-to-use timelines and tips help simplify the admissions and paying for college journey.
Social Media Amplification
We help partners reach our social media audience directly, via sponsored posts and targeting.
Partners
Let’s talk about reaching our families
Tell us what you have in mind and we will put together a partnership that fits.