Your student isn’t the only one worried about college acceptances. Schools are as well–they want to know the rate at which accepted students decide to attend. This rate is known as yield.
Understanding yield in college admissions can help prepare your student for the best possible admissions outcome. Here’s an overview:
What Does Yield Mean in College Admissions?
Yield in college admissions is the percent of students who choose to enroll in a particular college or university after having been admitted. Colleges use their yield rate in a number of ways, including to advertise their selectivity, which makes them look more desirable or exclusive to applicants.
Schools also use the yield rate to predict how many students need to be admitted to fill the incoming class–this makes administration easier.
For example: If a college needs to fill their incoming class with 1000 students and their yield rate is 50%, their admissions team knows they’ll need to admit 2000 students to fill their class, because half of the admitted students typically enroll.
Another and perhaps more accurate indicator of a school’s market power is their draw rate. It’s calculated by dividing the yield rate by their actual admit rate.
Why Do Colleges Care About Yield?
When a school understands their yield rate, they can better predict tuition revenue, housing availability, and the number of courses that can be offered that year. If they enroll too many students, they could run out of on-campus housing options. If they don’t enroll enough, they lose tuition and housing revenue and may have to cancel some classes due to low enrollment.
Schools with a higher yield rate don’t need to admit as many students in order to fill their incoming class size. These schools can be seen as more selective and often have a reputation of higher academic standards. For example, Harvard’s yield rate is 85% and as a result, their admit rate is only 3.43%.
In the last few years students have been applying to more colleges than ever before (as many as 20 applications per student). This means the yield rate has become harder for schools to predict. The result? Colleges are now using wait lists as a way to manage their yield/enrollment.
What is Yield Protection (also known as “Tufts Syndrome”)?
Yield protection is a strategy some feel is used by colleges to increase their yield rate. In essence, they reject highly qualified applicants who they believe won’t enroll if accepted. By rejecting these students, the school is able to better control their yield rate.
This strategy is also known as “Tufts Syndrome,” named after Tufts University in Massachusetts. Although Tufts is highly regarded, it’s not considered to be as elite as Harvard University (also in Massachusetts), and the Massachusetts Institute of Technology (MIT).
A high number of Tufts applicants also apply to MIT and Harvard, using Tufts as their safety school. It’s thought that Tufts employs the practice of yield protection to safeguard itself against accepted students declining enrollment because they got accepted to MIT or Harvard instead.
The concept of yield protection has gained traction as a result of testimonials from students and their families who feel they were rejected from schools where they should have been considered a top applicant. To date, no school has publicly said they use yield protection.
How to Avoid Feeling Like a Victim of Yield Protection
Regardless of whether or not yield protection is real, there are steps your student can take to lessen their chances of being rejected from a school they want to attend. Here are some suggestions:
- Stand Out and Follow Up. Encourage your student to reach out to their school of choice and let them know they want to attend and why. This will help an admissions officer feel more confident that your student might commit if they are admitted.
- Show Demonstrated Interest. Your student should sign up for mailing lists, school social media sites, open and respond to emails and text messages from the school, visit the campus, and discuss their experiences with the school in supplemental essays.
- Consider Early Decision (ED). This is an option for your student’s top choice school. Be sure to review the sticker price using the school’s net calculator first. ED means your student is essentially agreeing to attend the school if admitted (before you know your actual cost of admission).
The Bottom Line: There are steps your student can take before applying to a school–and on the applications themselves–to help avoid disappointment later, when acceptances are sent out.
Use College Insights to help find merit aid and schools that fit the criteria most important to your student. You’ll not only save precious time, but your student will avoid the heartache of applying to schools they aren’t likely to get into or can’t afford to attend.
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