How to Bring Down a College’s Sticker Price

Bringing Down the sticker price of college

How to Bring Down a College’s Sticker Price

Published August 17, 2020 | Last Updated August 3rd, 2023 at 04:50 pm

Bringing Down the sticker price of college

This is reality and where I encourage people to look pragmatically at the magnitude of two things related to college:

1. The difference between sticker price and net price.

2. How college choice will impact your bottom line.

These are the current sticker price costs for my oldest four kids at the colleges they’re now attending.

DD2- $320,000 over four years.
DS4 – $172,000 over four years
DD3- $160,000 over four years.
DS1 – $98,000 over four years.

That’s $750,000 total!

(And we seriously don’t have that kind of money.)

Thankfully, mercifully, we don’t need to.

I’ll explain:

Does Anyone Actually Pay Full Price for College?

My kids were required to chose colleges that would either meet full need without loans, or ones that offered big merit scholarships.

The goal was to bring the remaining net costs after scholarships or grants (money that doesn’t have to be paid back) low enough so we could afford it.

(Even if it’s just barely affordable.)

By the time our oldest four kids graduate college, we estimate that we will have paid less than $62,000 total.

Our oldest started in 8/2016 and our middle kids finish in 5/2023.

(That’s 92% off)

We can live with that.

I learned an invaluable tip I hadn’t previously known was a thing from this group about how to bridge budgeting shortfalls for college — even before accepting student loans.

  • Always appeal for more aid, even if you’re pretty sure you won’t qualify, and even if the college is already more affordable than most.
  • Have the student ask the admissions department for a higher merit scholarship after they’re accepted (but before they commit to enroll)
  • Ask the financial aid department for a need-based scholarship especially if *anything* has changed at all in your financial situation.

Sometimes the answer is yes simply because you asked.

Four out of four of my kids’ colleges have either increased their aid or removed scholarship displacement after we appealed.

Disclaimer: it is not always simple, fast nor easy, but it must be fairly commonly done based on my own experience.

There is big money in knowing what you’re doing with college stuff.

There is big money in knowing the value of selecting colleges that will reward a student’s stats with a great merit scholarship or in selecting a college that will cover a realistic amount of financial need by offering sufficient need-based scholarships.

Also understand that the higher a student’s stats, (GPA, standardized test scores, Class Rank) and/or the better they may be as an athlete, the more opportunities they are going to have to get a college education that you can afford.

Flexibility Equals Money

There is a VERY common thing you can do to negate this truism.

We have all heard of the Valedictorian with a 1500+ SAT score who got absolutely nothing.

So let me make two things as clear as I possibly can —

First, being inflexible about a dream school will not make college more affordable for you.

Second, being insistent upon a specific geographic area, or a specific athletic conference is going to limit your options for affordability.

Understand that.
Accept it.
Be at peace with the fact that lack of flexibility costs money.

And that’s okay.

Some schools may be worth the extra costs to your family.

Some may even be worth taking on a manageable amount of debt. I believe that.

My husband and I had student loans back in the nineties, and our oldest son has them now.

And those loans relieved a lot of pressure. But the dollar amounts were manageable and could easily be repaid within few years of graduating.

That said, I do urge you to rethink any college choice that will require such large loan amounts that it will be a source of extreme pressure when it’s time to repay them.

That’s all.

So now you know more of our family’s personal business than you probably ever wanted to! ???? 

My hope is that it gives you a better idea of how to vet colleges for your family’s own financial situation and priorities.

Sticker Price vs. Net Price

• Ignore the sticker price – the net price is what you’re actually going to pay.
• Be as flexible as you can be about which college you actually enroll in.

Keeping options open and having choices increases your likelihood of affordability.

If my family can actually pay for four kids in college at the same time (with two more younger kids still at home) there’s hope for us all!


Use R2C Insights to help find merit aid and schools that fit the criteria most important to your student. You’ll not only save precious time, but your student will avoid the heartache of applying to schools they aren’t likely to get into or can’t afford to attend.  

Other Articles You Might Like:

10 Ways a Parent Can Help Their Student Prepare for College

College Choices Are Easier When Your Student Knows the Budget

How to Pick a College That Loves You Back




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